Category : Podcasts

MOD 014: Mr. Murphy just took out a racer

Merchants of Dirt Episode #14

When it comes to Mr. Murphy, you need to take emergency response planning very seriously when — not if — you need to save a racer’s life.

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MOD 013: Mr. Murphy just canceled your race

Merchants of Dirt Episode #13

When it comes to Mr. Murphy and bad weather ruining your off-road race, you need to have a cancellation policy, a rain date, and be ready to give refunds.

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MOD 012: Earn race customers for life

Merchants of Dirt Episode #12

You must be deliberately focused on creating the most positive experiences you can manage for every customer you come in contact with. By using The Disney Approach is an example of a customer service strategy, can you rely on a formula that has 50-years of proof to back it up.

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