Category : Podcasts

MOD 011: Strategies for picking your race dates

Merchants of Dirt Episode #11

Picking your race dates is an important part of your strategic process that requires you to remove all the wrong dates before the right dates will emerge. I also talk about how obstacle course racing is doing something that adventure racing is not: getting people — customers — interested in off-road endurance sports again.


MOD 010: Using market forces to spot off-road racing spin

Merchants of Dirt Episode #10

Building races based on fringe race disciplines may not make any money but could be what gets it out of the shadows and into the mainstream.


MOD 009: Putting the fun back in race budget fundamentals

Merchants of Dirt Episode #9

Learn how to apply the principles of a profitable racing to your budget and attempt to put the fun back into race budget fundamentals.

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