MOD 042: Outreach and the Art of Recreational Engineering
Merchants of Dirt Episode #42
There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want.
Three Kings of Outreach
Today I answer listener emails regarding three very unique outreach strategies:
Paul wants to know if 4-weeks is enough time to effectively market an event that is experiencing low pre-registration online.
Brian was curious about what my platform would have been if I had been elected to the Board of Directors of the Adventure Racing Cooperative.
Sam is starting his own trail running event and is interested in how to time his marketing efforts.
And now you know!
A Gift for You
If you found the questions that Paul, Brian, and Sam had sounded a lot to your own situation, here are is a selected list of a few articles that give you additional strategies on each topic:
- How not to suffer pre-registration woes
- Principles of a profitable race
- Put away the shotgun and start messaging with precision
- How contact lists can impact racer turn out
- Why blurring the line between sports is good for business
Merry Christmas and Happy New Years!
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