MOD 023: Win More Customers with Strategic Messaging

Merchants of Dirt Episode #23

If you are able to communicate with your customers, your customers will communicate back by showing up to your races.


MOD 022: Get Addicted to Adventure with Michelle Faucher

Merchants of Dirt Episode #22

Michelle Faucher and I walk step-by-step through her latest adventure race planning and learn what goes into directing the Brake the Habit adventure race.


MOD 021: Manage the Unknown of Race Day Volunteers

Merchants of Dirt Episode #21

Race day volunteers can be a key element in your race’s success but only if you can recruit, manage, and deal with them in an effective way.

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