Tag Archives: customers

MOD 023: Win More Customers with Strategic Messaging

Merchants of Dirt Episode #23

If you are able to communicate with your customers, your customers will communicate back by showing up to your races.


MOD 012: Earn race customers for life

Merchants of Dirt Episode #12

You must be deliberately focused on creating the most positive experiences you can manage for every customer you come in contact with. By using The Disney Approach is an example of a customer service strategy, can you rely on a formula that has 50-years of proof to back it up.


MOD 010: Using market forces to spot off-road racing spin

Merchants of Dirt Episode #10

Building races based on fringe race disciplines may not make any money but could be what gets it out of the shadows and into the mainstream.