Tag Archives: marketing

MOD 042: Outreach and the Art of Recreational Engineering

Merchants of Dirt Episode #42

There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want.


MOD 037: Take Your Race Promotion on the Road

Merchants of Dirt Episode #37

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.


MOD 035: Four Horsemen of the Race Planning Apocalypse

Merchants of Dirt Episode #35

Learn how to prepare yourself for the possibility that one or all of the four horsemen of race planning will show up and wreck your race.