Tag Archives: outreach

MOD 043: Tales from the Collegiate Sports Laboratory

Merchants of Dirt Episode #43

Collegiate sports clubs can give college kids a platform for racing while serving as your personal laboratory for testing your race direction ideas.


MOD 042: Outreach and the Art of Recreational Engineering

Merchants of Dirt Episode #42

There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want.


MOD 033: What You Can Learn from Race Hater Mr. Murphy

Merchants of Dirt Episode #33

You need to be on your toes when it comes to combating those wannabe activists and trail extremists who are out to sabotage your race. In this episode, I teach you what you can learn about your own race day preparation process with a real-world example of a Mr. Murphy and his race day sabotage antics.