Tag Archives: promotion

MOD 037: Take Your Race Promotion on the Road

Merchants of Dirt Episode #37

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.

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MOD 033: What You Can Learn from Race Hater Mr. Murphy

Merchants of Dirt Episode #33

You need to be on your toes when it comes to combating those wannabe activists and trail extremists who are out to sabotage your race. In this episode, I teach you what you can learn about your own race day preparation process with a real-world example of a Mr. Murphy and his race day sabotage antics.

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MOD 031: Inside the Race Director’s Studio Part 1

Merchants of Dirt Episode #31

Putting one race together is a challenge, but imagine putting four races together over a four-week stretch? Join me for the first in a two-part series called Inside the Race Director’s Studio, where I take you behind the scenes of four race mountain bike racing series.

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