Tag Archives: race promotion

MOD 037: Take Your Race Promotion on the Road

Merchants of Dirt Episode #37

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.

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MOD 034: Save Your Race with Measures and Metrics

Merchants of Dirt Episode #34

You will never effectively adapt your races to unforeseen problems if you don’t have any measures or metrics to base decisions on. I explore the process of deciding how to break up a race day category that had too many racers, and the advantages having (and not having) data gave me.

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MOD 030: Turn a No into a Yes with Relationship Building

Merchants of Dirt Episode #30

In this episode, I illustrate how to turn a No into Yes and get into places you’ve never raced before by using an approach that will help you form better relationships with your local trail steward organizations.

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