Tag Archives: race promotion

MOD 030: Turn a No into a Yes with Relationship Building

Merchants of Dirt Episode #30

In this episode, I illustrate how to turn a No into Yes and get into places you’ve never raced before by using an approach that will help you form better relationships with your local trail steward organizations.

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MOD 029: Your Growth Model Needs To Go To The Gym

Merchants of Dirt Episode #29

Learn how race promoters use the Always Be Racing (ABR) growth model to maintain their sales volume enough to make racing a full-time gig.

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MOD 024: Get Soggy Setting Courses with Mark Montague

Merchants of Dirt Episode #24

Mark Montague and I walk step-by-step through his latest adventure race launch and we learn how to SPROUTE adventure racing courses.

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