Tag: race promotion

Podcasts

MOD 055: Introducing: Event Yak

Kyle introduces Event Yak podcast dedicated to talking to event industry veterans who live, eat, and breathe live events....

Podcasts

MOD 037: Take Your Race Promotion on the Road

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out....

Podcasts

MOD 034: Save Your Race with Measures and Metrics

You will never effectively adapt your races to unforeseen problems if you don't have any measures or metrics to base decisions on....

Podcasts

MOD 030: Turn a No into a Yes with Relationship Building

Turn a No into Yes and get into places you’ve never raced before by building better relationships with your local trail steward...

Podcasts

MOD 029: Your Growth Model Needs To Go To The Gym

Learn how race promoters use the Always Be Racing (ABR) growth model to maintain their sales volume enough to make racing a full-time gig....

Podcasts

MOD 024: Get Soggy Setting Courses with Mark Montague

Mark Montague and I walk step by step through his latest adventure race launch and we learn how to SPROUTE an Adventure Racing course. ...

Podcasts

Podcasts

MOD 020: It Is Time That Your Timing Was Timely

Having an accurate timing process starts off being essential to deciding who won or lost your race, and ends up helping you pay for future...

Podcasts

MOD 007: Race profits are evil, and other money myths

Making profit promoting race is not evil but talking about it and making it transparent is the only way to debunk the myths....

Podcasts

MOD 005: Handle the politics that mess with your races

Learn why you should know the political issues surrounding racing on public land before they mess with your race promotion business....