Tag Archives: racing

MOD 046: Spectator Friendly Race Formats

Merchants of Dirt Episode #46

Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.

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MOD 031: Inside the Race Director’s Studio Part 1

Merchants of Dirt Episode #31

Putting one race together is a challenge, but imagine putting four races together over a four-week stretch? Join me for the first in a two-part series called Inside the Race Director’s Studio, where I take you behind the scenes of four race mountain bike racing series.

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MOD 027: You Can’t Fix a Race You Never Start

Merchants of Dirt Episode #27

You can’t fix a race you never start, so stop caring about what other people might think and go define your own race direction style.

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