Tag Archives: strategy

MOD 030: Turn a No into a Yes with Relationship Building

Merchants of Dirt Episode #30

In this episode, I illustrate how to turn a No into Yes and get into places you’ve never raced before by using an approach that will help you form better relationships with your local trail steward organizations.

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MOD 029: Your Growth Model Needs To Go To The Gym

Merchants of Dirt Episode #29

Learn how race promoters use the Always Be Racing (ABR) growth model to maintain their sales volume enough to make racing a full-time gig.

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MOD 019: Fix a Bad Race Course with a Good Design Strategy

Merchants of Dirt Episode #19

Fix a bad race course with a good design strategy that includes walking the course, testing your design, and getting feedback from real racers.

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