MOD 042: Outreach and the Art of Recreational Engineering

Merchants of Dirt Episode #42

There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want.

Three Kings of Outreach

Today I answer listener emails regarding three very unique outreach strategies:

Paul wants to know if 4-weeks is enough time to effectively market an event that is experiencing low pre-registration online.

Brian was curious about what my platform would have been if I had been elected to the Board of Directors of the Adventure Racing Cooperative.

Sam is starting his own trail running event and is interested in how to time his marketing efforts. 

And now you know!

A Gift for You

If you found the questions that Paul, Brian, and Sam had sounded a lot to your own situation, here are is a selected list of a few articles that give you additional strategies on each topic:

Merry Christmas and Happy New Years!

Turn Coffee into Outdoor Recreation

Ricks Roasters Coffee Company owned by Sean and Keely Ricks is a veteran and family-owned coffee roaster and coffee wholesaler in Fredericksburg, Virginia, that is “all about the bean”. Ricks Roasters is passionate about mountain bike racing, veteran-owned businesses, and coffee!

Give Ricks Roasters a Try before December 31st, 2018
When you place your first order of Ricks Roasters coffee from, use my exclusive Promo Code: Wolf Bouncer — and receive 13-percent off your first order!

What Do You Think?

I want to know what you think about my podcast! Please leave me feedback by doing the following:
  1. Go to the Merchants of Dirt Podcast iTunes page.
  2. Click View in iTunes under the show artwork.
  3. Submit a review and give it a 5-star rating!

Listen on Apple Podcasts

Subscribe on Android

Thank You for Listening

Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter, by Email, or my Contact Form.

Join the Conversation

Join active members in the MOD Race Directors' Hangout community!

Kyle Bondo
Kyle Bondo is a thinker, podcaster, author, and creative strategy dragon seeking to make a small dent in the universe. He is the founder of Reckoneer, host of the Merchants of Dirt and Get Lost Racing podcasts, and an avid mountain biker and adventure racer.
You may also like
MOD 034: Save Your Race with Measures and Metrics
MOD 035: Four Horsemen of the Race Planning Apocalypse