Podcasts

MOD 054: Build a Community

Kyle talks about why building a community online with membership content is a better strategy for survival than replacing lost races....

Podcasts

MOD 053: Race Invention is the Mother of Necessity

Kyle highlights The Lockdown AR-style virtual activity challenge designed by Rootstock Racing and what you can learn from this experimental...

Podcasts

MOD 052: Does a Virtual Race in the Woods Make a Sound

Kyle explores how a virtual event can be organized and ideas for creating your own membership club to survive the shutdown....

Podcasts

MOD 051: Keep Racing with Asynchronous Virtual Events

Kyle challenges race promoters to pivot quickly towards asynchronous competition and virtual events if their business is to survive this...

Podcasts

MOD 050: 50 Lessons Learned from Being a Race Director

Merchants of Dirt Episode #50 These 50 race direction lessons learned can help you build your roadmap, refine your checklists, or just help...

Podcasts

MOD 049: Racing support services you can outsource

Racing Support Services is an entire industry that exists to make your racing business easier to manage, provide you professional services...

Podcasts

MOD 048: Are you a women-friendly race director?

Merchants of Dirt Episode #48 If you invest your time in teaching and encouraging women to become better riders today, you can create an...

Podcasts

MOD 047: Bad Crews have Worse Leaders

The reason bad crews have worse leaders has everything to do with a race director that hires their friends, allows them to say and do...

Podcasts

MOD 046: Spectator Friendly Race Formats

Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could...

Podcasts

MOD 045: Head Counts Matter

Your accountability to your customers begins when they arrive at your venue, and only ends when you are certain they have left your venue...