Get Busy Crunching the Numbers with Cy Sack – MOD026

In this episode, Cy Sack from walks me through the State of Adventure Racing and shows how a little data can go long ways to making big decisions.

Cy Sack from
Show Notes

Welcome to the Merchants of Dirt Podcast Episode #26, hosted by founder Kyle M. Bondo. In this episode, Cy Sack from walks me through the State of Adventure Racing and shows how a little data can go long ways to making big decisions.

In This Episode
  • 0:01


  • 3:05

    Interview with Cy Sack

  • 42:55

    Adventure Race Summit

  • 50:05 Promo

  • 52:00

    Call to Action

Interview with Cy Sack

I had the chance to interview Cy Sack from Cy gets into the analytics surrounding Adventure Racing and gives us a view into the State of American Adventure Racing that you will not believe. Unique sports analytics and data-driven decision making that only Cy Sack — Adventure Racing’s Big Data Scientist — can provide! Cy dives deep into where adventure racing is thriving, where it needs help, what AR formats are most popular, why AR statistics are so hard to find, and why he things adventure racing needs to make some changes.

Adventure Race Summit

If you heard Cy and I talk about an Adventure Race Summit, and you would like to get in on the conversation, please reach out to me @MerchantsofDirt on Twitter. Let’s see if we can make this happen in 2018! Promo

If you use the promo code “reckoneer” at Adventure Race Hub’s Shop, you will receive a 30-percent off! Help me break Cy’s store by ordering your next Adventure Racing swag at today!

Call to Action

Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter.

I have a few things I want you to do right now:

Action #1 — Get my Monthly Newsletter
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Action #3 — Feedback
I want to know what you think about the podcast! If you would like to leave some feedback (and hopefully a 5-star rating on iTunes) please do the following:
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Join the Conversation on Facebook

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Get Lost Racing Podcast

Introducing my new podcast Get Lost Racing (GLR), hosted by me, will help you master the endurance sports that make up off-road racing by teaching you what they are, how they work, and what makes them great — one discipline at a time! Please check it out at

About the Merchants of Dirt Podcast

The Merchants of Dirt Podcast, hosted by founder Kyle M. Bondo, is a show dedicated to helping you build better off-road races and give you the sports management skills needed to promote successful mountain biking, trail running, orienteering, adventure racing, and endurance events. As part of the Reckoneer Media Network, Merchants of Dirt Podcast joins the Get Lost Racing Podcast in supporting Reckoneer’s education mission to teach race promoters how to build a successful race promotion business. Each episode provides subscribers with an insider’s guide to practical recreational engineering and useful race promotion education from the point-of-view of Kyle’s 20+ years of experience in the off-road racing industry.

Thank You for Listening

Now go build better races!

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