Podcasts

MOD 015: Mr. Murphy Finds Your Risk Planning Hilarious

Bounce back from customer disappointment, racer injury, or even a lawsuit, by using contingency planning to create a risk mitigation...

Podcasts

MOD 014: Mr. Murphy just took out a racer

When it comes to Mr. Murphy, you need to take emergency response planning very seriously when -- not if -- you need to save a racer's life....

Podcasts

MOD 013: Mr. Murphy just canceled your race

When it comes to Mr. Murphy and bad weather ruining your off-road race, you need to have a cancellation policy, a rain date, and be ready...

Podcasts

MOD 012: Earn race customers for life

Merchants of Dirt Episode #12 You must be deliberately focused on creating the most positive experiences you can manage for every customer...

Podcasts

MOD 011: Strategies for picking your race dates

Picking your race dates is an important part of your strategic process that requires you to remove all the wrong dates before the right...

Podcasts

MOD 010: Using market forces to spot off-road racing spin

Building races based on fringe race disciplines may not make any money but could be what gets it out of the shadows and into the...

Podcasts

MOD 009: Putting the fun back in race budget fundamentals

Learn how to apply the principles of a profitable racing to your budget and attempt to put the fun back into race budget fundamentals....

Podcasts

MOD 008: Principles of a profitable race

Learn how to apply the principles of a profitable racing to your budget and attempt to put the fun back into race budget fundamentals....

Podcasts

MOD 007: Race profits are evil, and other money myths

Making profit promoting race is not evil but talking about it and making it transparent is the only way to debunk the myths....

Podcasts

MOD 006: You start with a roadmap

Stop being the single point of failure by building a roadmap that leverages the techniques of documentation, consensus, and orchestration....