MOD 001: Welcome to Merchants of Dirt Podcast
Merchants of Dirt Episode #1
The three reasons to get into off-road racing and the three lessons learned after 20 years in the racing industry that will keep you racing.
Three Reasons to get into Off-Road Racing
The three reasons most people get into the business of off-road racing:
Reason #3 — To Make Some Money: There is a steady rise in America’s need to go outside.
According to the most recent Outdoor Recreation Economy Report, Americans spent over US$645-billion on outdoor recreation (showing recession proof growth of 5-percent between 2005-2011).
That is US$645-billion — WITH A “B”!
Reason #2 — To Be My Own Boss: As an independent race promoter, you’ve most likely been lured into the industry after experiencing one too many bad races.
Data shows that 4 out of 5 race promoters in the United States were once (or still are) racer’s themselves.
As a trail junky yourself, that is a very good chance that you’re looking to create the off-road race that you have always dreamed of promoting.
You’re not alone:
- IMBA Demographics Mountain Biking
- USA Triathlon Annual Membership Report
- People for Bikes Statistics Library
- Statista – Trail Running Participants (2006 to 2015)
- Statista – Adventure Racing Participants (2006 to 2015)
- Running USA Statistics and Research
- Growth in Mud Run Events
- Commercial Impact of Triathlon
- Paddlesport Statistics
Reason #1 — To Make A Difference: An equally important reason is how the creation of your event can a positive influence for change within your community.
It may only seem like one entry, and they may come in dead last.
But the change that takes place in that person is epic!
It takes you bringing your event into existence before the capability to touch real people can happen.
Without you, they may not find that moment.
But with you, with your creation, you could be that force that gives them the new outlook on life they needed.
It may be somewhat intangible, and in some ways spiritual, but I see event creation as a tool for promoting positive mental health.
And if you can change just one life for the better, isn’t that worth all the struggle?
Three Lessons Learned after 20 years of Racing
After racing and working in the off-road racing industry for over 20 years, I have learned three (3) things:
Lesson #1 — You do too much guessing: I have met few race promoters that have built their races — year after year — the same way twice.
Why is that?
Simply put: There is NO SCHOOL for off-road race promotion.
No one is taught how to work in this industry by anything that resembles structure.
Most come into this business thinking “they’ll learn it as they go”.
Lesson #2 — Starting is hard: I have met numerous people who want to get into off-road race promotion, but don’t know where to start.
I want to help you — whether you’re a new and veteran race promoters — not just survive this business, but succeed and thrive!
That is my goal for you.
Lesson #3 — Race promoters need business skills: I have met too many race promoters that have gone out of business because they didn’t know how to make their racing business work.
If you survive all the discouragement of “not knowing what you don’t know”, there is STILL no guarantee that anyone will show up to your first race.
Who will motivate you to keep going after you put a huge amount of effort put into making your first race shine, only to have 30 racers show up?
The answer, my friends, is me, that’s who!
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