Merchants of Dirt Episode #41
Jennifer “Jelly” Crawford from The JellyVision Show walks me through the strategies and struggles of directing a conference from the ground up.
Enter the Jellysode
Jennifer started DC Podfest in 2015 with a vision of seeing it as a community for like-minded podcasters to come together and learn from in each other.
Now in its third year, DC Podfest has grown its audience to over 130 attendees.
But getting to this point was not easy.
In this interview, Jennifer lays out seven keys points that all event managers need to consider when building an event:
- #1 – It has to benefit your community
- #2 – Be successful enough to pay people
- #3 – Size matters if you want to make a profit AND deliver value
- #4 – Sponsorship money will not come until you prove your committed
- #5 – Building a community takes time
- #6 – Venues will always change so don’t be married to your venue
- #7 – You cannot start anything without a date and a venue
And now you know!
- Strategies for picking your race dates
- Are your competitors fighters or nappers?
- It’s Time to Build Your Outdoor Life
Turn Coffee into Outdoor Recreation
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