MOD 003: Your first strategic vision quest

Merchants of Dirt Episode #3

A strategic vision for the future is something every race promoter needs to have before they decide to go into the racing business.

Strategic vision for the future

Is the process for thinking up a simple vision that you can use as a guide to push you towards building something great.

Strategic Vision: A specific view of the future used to inform and guide your goals and objectives in the present.

It is also the connection you have to your event that will allow you to visualize what kind of experience you want someone to have when they encounter it.

Be it a physical, emotional, or spiritual one, your challenge is to understand that connection and build a race that will achieve that experience.

But how do you go from visualizing the experience you want your racers to have, to actually creating a strategic vision to guide you?

Great question!

The creation of your strategic vision comes in three steps that are captured perfectly in this neat little sports psychology saying:

If you can see it, and you can believe it, you can achieve it.

SEE IT – Explore what you want people to experience when they come to your race.

BELIEVE IT – put some structure around your vision and break it down into believable chunks.

ACHIEVE IT – Define what the goals are, group together your goals into milestones, and layout your roadmap to your vision.

You now have the formula for realizing your vision.

And Know you know.

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Kyle Bondo
Kyle Bondo is a thinker, podcaster, author, and creative strategy dragon seeking to make a small dent in the universe. He is the founder of Reckoneer, host of the Merchants of Dirt and Get Lost Racing podcasts, and an avid mountain biker and adventure racer.
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